METRO Magazine - 2008

Directed by: Dmitriy Chernov

SERVICES PROVIDED

3D animation

Compositing

This ad is for a well know Russian magazine Metro.
This is a weekly magazine which covers many aspects of a 24/7 life in New York City.
Restaurants, lounges, clubs, famous people, concerts, movie stars, glamour, big presentations, news and advertising.  

We decided to use a metro token as a starting point for this 3D ad, but it didn’t go the way we wanted to go, we had an idea first, but we dint have time, so we started animating our ideas without complete script and a story board. Well it came out good, but not they way we wanted in the beginning. :) It should have been a girl tossing a token up in the air and going thru a Metro turnstile and as toke lends inside of that turnstile everything starts from there, but the way script was created it was impossible to change that, because we already had 80% drawn in 3D.
Render time was about 1 frame per hour. :)